Customer Services |
Posted: July 16, 2019 |
Creating Customer Engagement For Your New Ecommerce SiteHave you ever visited a flea market? Do you see how salesmen there would often write out deals on huge charts on their stalls, try to talk to customers out of nowhere or even try to scream at the top of their lungs about the amazing products that they are selling on their stall. Why do they do all this? Simply, to attract customers and engage them. No matter how old the concept sounds, it is in use until today and is being used by every seller in one form or the other. Creating customer engagement is the basis of generating sales for their business. Customer Engagement in EcommerceOnline Businesses, like any other business, live to generate sales too. Therefore, customer engagement is a relevant concept for them too. However, it may be more difficult for them to achieve than it is for actual humans to get because internet is a huge arena with several distractions and no tangibility. Therefore, customer engagement in ecommerce is pretty elusive. Here is how you can achieve it for your business: 1. Make Your Messages PersonalizedEstablishing a connection with your customers will go a long way. But you cannot establish this connection with standardized messages with extra formal lingo and absolutely no personal touches such as names. What you must do is make your messages personalized that appeal to the customers and encourages them to interact. Moreover, being creative in getting your messages across especially when introducing something new is imperative to make an impact. A very prominent example of such an engagement was the paperclip animation that would play every time you opened Microsoft word. This animation was a major reason why kids in that time would love to learn Microsoft tools. 2. Related ProductsHave you ever noticed how salesmen will never tell you that they do not have a product you asked for? They will always say that they have another product that could be used as a makeshift in the original product’s face. Another very popular method for increasing customer engagement in ecommerce, just like in any other business, is to introduce the customer to new products. Therefore, several businesses will introduce magento 2 related products block to their online outlets. 3. Encouraging FeedbackFeedback is a pivotal part of any communication cycle. If you think about it, customer engagement too, is all about communication. In this context, feedback from a customer makes him/her feel valued. On the other hand, this feedback will also help you improve your business and satisfy more and more customers. Therefore, asking customers for their feedback in standard terms, like asking them to fill a questionnaire that will not waste a lot of their time, will be beneficial for both parties. 4. Social MediaSocial Media has slowly grown so much that it has become a huge part of all fields around the world. In creating engagement then, social media is the most powerful too with a huge customer base waiting to be tapped into.
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