ENRICHING CLIENTELE THROUGH DENTAL MARKETING |
Posted: December 31, 2015 |
Marketing is the essence in any business. It helps in growing and progression is based on the entire faculty of marketing and advertising. Growth is determined by two main factors;generating profit money and getting more clients. Naturally, both are interlinked, therefore it is extremely important to work on both the aspects. We have summed up few techniques which aren’t well known, making them out of the box and the kick to boost clientele in dentistry. 1. Quora and Haro: Quora, a social networking platform where questions are answered, let them be from any field of interest. Utilizing this platform as the means to bring awareness among people can help in generating more income from more clients. On the other hand Haro, a platform where you can build rapport and earn more by advertising, helps in dental marketing. These two dental marketing tools can play a significant role in the world of dentistry. 2. A complete responsive website: Marketing needs few things for sure, which includes a website and content. Here are five necessary components of your website. First of all you need to buy a domain and get it hosted, preferably with long tail keyword to get it ranked easily. ii) Then you’ll need a responsive website in which an attractive logo, banner and images need to be added. iii) Include FAQS along with other questions focusing on potential clients. Each and every question needs to be addressed professionally and thoroughly. iv) Another thing which is a must is content related to keywords which helps in SEO for dentists websites. v) After every few months, Google changes its algorithms and certain keywords are changed in terms of CPC (cost per click). Make sure that the site is fully optimized. 3. Business cards for dental marketing: It is a very old strategy which has beenpracticed for ages. However, the real twist is to make your clients yours forever. For this, you can always give personal business cards along with a token of gesture. It could be anything, and anything means anything. From a small coloring pencil for the kids, a small card bearing “see you at your next visit”, fancy crafted bottle or anything else.
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